Wednesday, July 23, 2008

Billionaires fight smoking

Microsoft founder Bill Gates and New York Mayor Michael Bloomberg are pooling their piles of money and pouring $375 million into a global effort to cut smoking. That money goes toward tobacco-fighting campaigns in low- and middle-income countries, most specifically China, India, Indonesia, Russia and Bangladesh. The Bloomberg foundation is also conducting a survey to better understand smoking in those countries.

An interesting effort (I wish they'd spend a few anti-0smoking bucks in Flushing ).

The two philanthropists – who have a combined worth of more than $70 billion – say the new effort will target developing countries where tobacco use is highest.

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