Wednesday, November 5, 2008

Mixed metaphors, er ...

In today's Wall Street Journal, there is a story about a meat-processing company. The language gets just a mite mangled. To wit:

A recent decision by Smithfield Foods Inc. to use only American pork in its products could boost its bottom line. But what the company really needs are higher prices for its live hogs and lower costs for raising cash.

Last month, Smithfield completed the sale of its beef-processing and cattle-feeding operation to JBS SA of Brazil. Now that beef is off its balance sheet, analysts are expressing a fair amount of bullishness about the Smithfield, Va., company's shares.

Let's see: Smithfield decided to concentrate on pork, so it sold its beef and cattle operations; now that it has no beef, some analysts are bullish on the company.

Say what?

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