What's in a name

Shakespeare had Juliet say: "What's in a name? That which we call a rose
By any other name would smell as sweet."

In a story about Russia's oil woes, this item: The government is drawing up a list of the most significant enterprises that might need a bailout, Mr. Putin added. That would come on top of the more than $200 billion the Kremlin has already pledged to shore up the economy, and will cover a minimum of 1,500 firms. Deputy Economy Minister Andrei Klepach said on Thursday that the economy wouldn't grow again until the middle of next year.

What would Klepach be?