Atheists Send a Message, on 800 British Buses

The advertisement on the bus was fairly mild, just a passage from the Bible and the address of a Christian Web site. But when Ariane Sherine, a comedy writer, looked on the Web site in June, she was startled to learn that she and her nonbelieving friends were headed straight to hell, to “spend all eternity in torment.”

That site is Jesussaid.org: at the bottom of its web page, this nugget appears: Proclaiming Truth in London, P O Box 408, Twickenham, TW1 9FJ

That’s a bit extreme, she thought, as well as hard to prove. “If I wanted to run a bus ad saying ‘Beware — there is a giant lion from London Zoo on the loose!’ or ‘The “bits” in orange juice aren’t orange but plastic — don’t drink them or you’ll die!’ I think I might be asked to show my working and back up my claims,” Ms. Sherine wrote in a commentary on the Web site of The Guardian.

I agree. Her website has a link to the Atheist Bus Campaign site.

Inspired by the London campaign, the American Humanist Association started running bus advertisements in Washington in November, with a more muted message. “Why believe in a god?” the ads read, over a picture of a man in a Santa suit. “Just be good for goodness’ sake.”

Here, hear.

In 2003, when an interviewer asked Tony Blair, then the prime minister, about religion, his spokesman, Alastair Campbell, interjected, snapping, “We don’t do God.” After leaving office, Mr. Blair became a Roman Catholic.

We don't DO God? Geez.

More recently, Nick Clegg, a member of Parliament and the leader of the Liberal Democrats, announced that he was an atheist. (He later downgraded himself to agnostic.)

Better downgraded than downsized.

An interesting element of the bus slogan is the word “probably,” which would seem to be more suited to an Agnostic Bus Campaign than to an atheist one. Mr. Dawkins, for one, argued that the word should not be there at all.

Spin is important.

But the element of doubt was necessary to meet British advertising guidelines, said Tim Bleakley, managing director for sales and marketing at CBS Outdoor in London, which handles advertising for the bus system.
For religious people, advertisements saying there is no God “would have been misleading,” Mr. Bleakley said. “So as not to fall foul of the code, you have to acknowledge that there is a gray area,” he said.

Believe this? Misleading? Oy vay. But this is neat:

But Mr. Bleakley said he had no problem with the atheist bus ads. “We do have religious organizations that promote themselves,” he said. “If somebody doesn’t believe in religion, why wouldn’t we carry an ad that promotes the opposite view? To coin a phrase, it’s not for us to play God.”