Wednesday, January 28, 2009

Starbucks Brews Up New Cost Cuts by Putting Lid on Afternoon Decaf

To save money, Starbucks will stop brewing batches of decaffinated coffee after noon.

Instead, from noon on, baristas will brew decaf coffee only when a customer orders it, a process the company says will take an extra four minutes or so.

Stores that determine they have enough demand can continue to brew decaf regularly in the afternoon and evening. Starbucks spokeswoman Deb Trevino said the change shouldn't affect customers. "We're just saying brew it based on your store needs rather than a one size fits all," she said.

But Jasmin McManamy, a 28-year-old Chicago student, said the change doesn't make much sense to her because evening is the time when she's most likely to order decaf coffee at Starbucks.

"That's a long time to wait for a cup of coffee," she added.
4 minutes a long time? Oy.

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