Wednesday, April 22, 2009

Hoping Mezcal Can Turn the Worm

STRAIGHT UP Lorenzo Angeles Mendoza is a mezcal distiller.

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Most tequila is made by big companies with marketing budgets that have helped send its sales soaring. Fine mezcals, with a sliver of the market, are still made by Oaxacan villagers in virtual backyard operations.

But lately those mezcaleros have found friends to help them get ahead, particularly in New York.

Mexico’s Other SpiritSlide Show Mexico’s Other Spirit

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